Joshua's view on the media T2 - Audience positioning

1/2. Audience positioning is all the different methods used by media companies/creators or media texts to get an audience to interpret or absorb the ideology that the text conveys. An active audience member interprets the message conveyed by the text and engages with their own opinions and interpretations of the text. However, a passive audience member just absorbs the ideology and does not question the text; they are more affected by the text because they just accept the ideology the text conveys.

3. Stuart halls reception theory says that media texts are encoded with ideologies and values which are decoded by the audience in different ways.

4. 

The army recruitment poster has a direct mode of address and direct gaze to entice people to look at the poster. The poster uses a controversial title that engages with active audiences, according to Stuart Halls reception theory the title engages the audience with a negative stereotype that is turned positive at the bottom of the poster. This positions the audience to join the army.

The magazine uses an informal mode of address with the use of personal pronouns and colloquial vocabulary so the reader is positioned to identify with the woman in the photo.